Graff is known for its exquisite diamonds. The London-based jewelry house has acquired many notable diamond acquisitions, some that set world records. As a vertically integrated jeweler, the house cuts, polishes, and sets these incredible diamonds in-house, allowing it to control every facet of these stunning diamonds.
To coincide with the spring equinox, Graff unveiled Tribal, its newest high-jewelry collection. The collection focuses on white and yellow diamonds, with one exceptional emerald suite, in three sculptural motifs. The collection is inspired by the stories that our ancestors would tell themselves to explain the world around them and the heavens above, so these motifs focus on the sky, sun, and stars — a language understood around the world.
Francois Graff, CEO of Graff, tells Forbes, “Tribal is a fabulous collection, inspired by the magical folktale of the girl who created the stars. For me, the iconic, timeless symbols that unite the collection evoke a deep feeling of being connected to the world around us on a universal level. Tribal raises the bar in high jewelry and pushes the boundaries of creativity, craftsmanship, and exceptional stones for which we are known.”
Graff Graff Gateway features striking, architectural designs. These pieces feature abstract ovals with pear-cut or round diamonds within. They evoke swirling galaxies with a brilliant diamond star at the heart. For a more delicate, almost lace-inspired look, the Graff Gateway choker and cuff bracelets alternate rows of round diamonds and diamonds with a more subtle oval motif.
The powerful New Dawn collection is inspired by the sun’s rays as it rises above the horizon. These pieces feature sunburst motifs set in white or yellow diamonds. Some diamond rays spiral from a significant central stone, while other pieces focus on geometric compositions. The New Dawn necklace features 374 white and yellow diamonds with a pear-shaped Fancy Vivid Yellow diamond in the center.
Finally, the Night Moon collection features glittering diamonds reminiscent of starry night skies. These pieces feature pavé diamond half-moons in striking geometric motifs inspired by elemental shapes found in nature.
The collection launched with a gorgeous campaign shot on location in the Atlantis Dune in South Africa. Mikael Jansson shot Portuguese supermodel Sara Sampaio in these remote dunes alongside custom-made blacked steel sculptures inspired by the motifs in the Tribal jewelry collection.